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All Europeans 🇪🇺

BeReal 🇫🇷 is a French social networking app that was created by Alexis Barreyat and Kevin Perreau in France in 2020.

It's seen as a rival to apps like Instagram or TikTok and it's got features that have been copied by Instagram recently.

But some people see it as more of an 'anti-Instagram' because you can't edit your photos, use filters or see how many followers you have. 🚫

So, what's the deal?

It's basically a photo-sharing app that encourages users to share a daily photo of their real life without filters or editing, using both the front and rear cameras on their device. Every day, users are given a fun and unexpected notification at a random time, giving them just two minutes to take and post a photo. You can choose to share your photo with friends or more people. 📸

It's already got 23 million users worldwide (but you don't hear about it much in the mainstream media).

Did you know about it? Do you use it?

Check out some interesting growth stats about BeReal here: 📊

onlineoptimism.com/blog/bereal

Official website: bereal.com

@ueeu Never heard of it but I do like the idea of unfiltered photography. I might mention it in a Substack post I’m thinking about.