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(quiet time) @brucelawson@vivaldi.netmarketers’ trust in ads on X continues to decrease, from 22% in 2022 to 12% this year. Only 4% of marketers think ads on X provide brand safety. https://www.theguardian.com/media/article/2024/sep/05/advertiser-exodus-x-survey-2025-elon-musk
The Guardian · Advertiser exodus from X gathers pace with 26% ‘planning to cut spending’