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Walmart says it is not advertising on X "as we've found other platforms to better reach our customers" (Siddharth Cavale/Reuters)
https://www.reuters.com/business/retail-consumer/walmart-says-it-is-not-advertising-social-platform-x-2023-12-01/
http://mediagazer.com/231201/p10#a231201p10
Reuters · Walmart says it is not advertising on social platform X
I think this is the biggest danger, not only to Xhitter but everyone online platform. Online advertising was supposed to offer precisely targeted ads, but instead what I see is ads so scattershot it makes broadcast TV blush.
If companies actually start analyzing their actual ROI on online ads we may see some major earthquakes.