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#privateattribution

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Christian Pietsch 🍑<p><span class="h-card" translate="no"><a href="https://sociale.network/@oblomov" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@<span>oblomov</span></a></span> My initial gut reaction was the same. And I still think it may be wise to opt out of this experiment until it is better understood.</p><p>But what if this initiative could indeed serve as a privacy-preserving replacement for <a href="https://suma-ev.social/tags/tracking" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>tracking</span></a>? It looks better than all the terrible ideas Google came up with to replace cookies (<a href="https://suma-ev.social/tags/FLoC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>FLoC</span></a> <a href="https://suma-ev.social/tags/PrivacySandbox" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrivacySandbox</span></a> <a href="https://suma-ev.social/tags/TopicsAPI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TopicsAPI</span></a>) let alone <a href="https://suma-ev.social/tags/browserFingerprinting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>browserFingerprinting</span></a>.</p><p>Here is my take on Mozilla's <a href="https://suma-ev.social/tags/privacyPreservingAttribution" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>privacyPreservingAttribution</span></a> aka <a href="https://suma-ev.social/tags/privateAttribution" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>privateAttribution</span></a>: <a href="https://suma-ev.social/@christian/112761712837712799" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">suma-ev.social/@christian/1127</span><span class="invisible">61712837712799</span></a></p>
Christian Pietsch 🍑<p><a href="https://suma-ev.social/tags/Firefox" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Firefox</span></a> 128 is here. With it comes a new section in the privacy and security settings called "Website Advertising Preferences" containing a ticked box labeled "Allow websites to perform privacy-preserving ad measurement". The help text linked there sounds promising: <a href="https://support.mozilla.org/en-US/kb/privacy-preserving-attribution" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">support.mozilla.org/en-US/kb/p</span><span class="invisible">rivacy-preserving-attribution</span></a></p><p><a href="https://suma-ev.social/tags/Mozilla" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Mozilla</span></a> to provide a surveillance-free alternative to <a href="https://suma-ev.social/tags/tracking" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>tracking</span></a>?</p><p>Technical explainer: <a href="https://github.com/mozilla/explainers/tree/main/ppa-experiment" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">github.com/mozilla/explainers/</span><span class="invisible">tree/main/ppa-experiment</span></a></p><p>What do <a href="https://suma-ev.social/tags/privacy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>privacy</span></a> experts think?</p><p><a href="https://suma-ev.social/tags/ppa" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppa</span></a> <a href="https://suma-ev.social/tags/dap" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>dap</span></a> <a href="https://suma-ev.social/tags/privateAttribution" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>privateAttribution</span></a> <a href="https://suma-ev.social/tags/privacyPreservingAttribution" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>privacyPreservingAttribution</span></a></p>
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